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Yet the recent advertising downturn clearly has taken its toll. Ad pages at Forbes magazine fell 49% between 2000 and last year. In an interview with TIME, Kip Forbes, the third eldest of the siblings (there are four brothers and a sister), dismissed speculation that the flagship might be listing...

Author: /time Magazine | Title: To Russia For Cash | 2/16/2004 | See Source »

But Kip also said proceeds from the Faberge sale, which included some 180 other works, would be put back into Forbes Inc. He said the first priority is to keep the magazine and its offshoots strong. "That's the goose, and we want to keep it laying eggs," Kip said...

Author: /time Magazine | Title: To Russia For Cash | 2/16/2004 | See Source »

Which is a fitting way to put things. When Kip was in eighth grade, he wrote a paper on Faberge, years before the first egg came into the Forbes fold. The eggs are important historical markers for Russians. Czar Alexander III commissioned the Russian jeweler Peter Carl Faberge in 1885...

Author: /time Magazine | Title: To Russia For Cash | 2/16/2004 | See Source »

Now the eggs are going home, bringing to 19 the number known to be in Russian hands. Eight are unaccounted for, and the rest reside in museums and private collections around the world. The purchaser, Vekselberg, who ranked No. 147 on Forbes magazine's list of the world's wealthiest...

Author: /time Magazine | Title: To Russia For Cash | 2/16/2004 | See Source »

The Forbes family does not seem overly sad to lose the eggs. "We all appreciated them," Kip said. "But they were part of [Dad's] collecting passion." The kids have their own. Steve is a Churchill fan; Kip collects Napoleon III memorabilia. But it all begins with purging Dad's...

Author: /time Magazine | Title: To Russia For Cash | 2/16/2004 | See Source »

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