Word: forbeses
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Dates: during 1940-1949
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THE RUNNING OF THE TIDE (632 pp.)-Esther Forbes-Houghton Mifflin ($4).
MALCOLM FORBES Publisher New York City
TIME'S Sept. 6 press story on Nation's Heritage . . . states that "Forbes is counting heavily on its snob appeal." Absolutely untrue. Heritage will be one of publishing flossier flops if it cannot achieve its vitally important purpose-"to convey in a dramatic, graphic way a greater knowledge...
The U.S. has 7,350 magazines, tailored to every taste and purse. But to scholarly-looking Malcolm S. Forbes, 29, one of Business Biographer B.C. Forbes's five sons, there seemed to be a yawning gap in the market, right at the top. Nobody was putting out a magazine...
Nation's Heritage, a bimonthly, will start out in January with 5,000 copies and a cover painting (printed on linen) by the late Grant Wood. Its readers won't have to do much reading: the magazine will be nine-tenths pictures. It will also be adless (Malcolm...