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For the next few months, the presidential campaign has shifted from the green fields of the Republic to the hard pavement of Pennsylvania Avenue. Forbes has folded, and Pat Buchanan remains on the hustings, a distant and noisy drummer. The scenario presents a curious and unique situation in American history...

Author: /time Magazine | Title: BOB & BILL'S BELTWAY BAKE-OFF | 3/25/1996 | See Source »

WHAT WITH STEVE FORBES AND ROSS Perot, a lot has been said lately about rich men crowding into presidential politics. But that misses half the story. An unsuccessful run for the White House is a matchless opportunity to acquire wealth, not just flaunt it. In war it may still be...

Author: /time Magazine | Title: HOW (VERY) GREEN WAS MY VALLEY | 3/25/1996 | See Source »

Books? Publishing insiders say a high-profile candidate could command an advance of $300,000 and more. What's a high-profile candidate? One with controversial positions and some success among angry voters. Publisher Judith Regan, whose celebrity authors include Rush Limbaugh, Howard Stern and O.J. prosecutor Chris Darden, sums...

Author: /time Magazine | Title: HOW (VERY) GREEN WAS MY VALLEY | 3/25/1996 | See Source »

But what do you get for Forbes, the man who has everything? Product placement. Whatever else it was, the Forbes campaign was effectively a Forbes campaign, a six-month promo for the candidate's business magazine. In the long run, the boost in name recognition for his publication could well...

Author: /time Magazine | Title: HOW (VERY) GREEN WAS MY VALLEY | 3/25/1996 | See Source »

Given the progress of this year's Republican primaries, it's easy to see why Perot would be tempted to move. Buchanan talks like him, bashing NAFTA and GATT, while Forbes spends like him, powering his campaign with his own plentiful cash. And both of them claim the status of...

Author: /time Magazine | Title: CAMPAIGN '96: AW, SHUCKS, Y'ALL WANT ME? | 3/18/1996 | See Source »

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