Word: forbiddenness
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...Camel will soon become a has-been and the Marlboro Man will be put out to pasture, because the industry also agreed to sweeping reforms that proscribe the use of human or cartoon forms in advertising. Billboards, stadium signs, T-shirt giveaways and other promotional freebies are forbidden; so are product placements in films...
...industry, the settlement materially strengthens the Clinton Administration initiative to discourage teen smoking. It is, in effect, a vigorous exercise in preventive medicine that is both sound public policy and shrewd politics. Remember, though, that kids smoke in part because it's dangerous, not in spite of it, and forbidden fruit, no matter how badly spotted, rarely loses its allure...
...Imperial China, the royal physician was forbidden to touch the Emperor directly. A princeling would attach a long red thread to the Emperor's wrist, and the physician would grasp the thread, feeling the Emperor's pulse at a respectful distance. Governing Hong Kong after it reverts to Chinese sovereignty at midnight on June 30 will require the same exquisitely sensitive touch: an ability to understand Beijing from a distance, to sense what its leaders want and what they will tolerate...
DIED. NARCISCO YEPES, 69, classical Spanish guitarist who redesigned his beloved instrument, adding four strings, to accommodate his technical prowess; of cancer; in Murcia, Spain. Fans took to Yepes' theme song to Rene Clement's Forbidden Games (1951), but his peers never accepted his 10-stringed fingerboard--despite the enhanced resonance under his deft touch...
...screened for less financials and forbidden activities and long-term debt, preliminary data indicates lower risk and higher return" he said...