Word: forcelledo
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...toymakers advertise their play cosmetics aggressively during kiddie television prime time on Saturday mornings. But they contend that the ads, which avoid showing boys and girls together, are not sexually suggestive. Says Jack Forcelledo, Remco's executive vice president: "We just show little girls playing with the product in the home. Our message is that you put it on and wash it off." All the same, the commercials rankle many consumer activists. Says Peggy Charren, president of Action for Children's Television: "The four-year-olds are going to be taught that it's appropriate for them...
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