Word: ford
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Dates: during 1930-1939
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...trucking industry, which gives employment to more than 3,000,000, pays special taxes of $417,500,000 ($89,000,000 more than the amount of all taxes that U. S. railroads pay). Truck manufacturers represented were Autocar, Baker-Raulang, Brockway, Diamond T, Divco-Twin, Dodge, Federal, Ford, Four Wheel Drive, Fruehauf Trailers, General Motors, International Harvester, Mack, Marmon-Herrington, Pak-Age-Car, Reo, Sterling, Studebaker, Truck-tor, Walker, Walter and White. Motor-makers were Aircooled Motors Corp., Buda, Continental, Cummins, Hercules, and Waukesha. Represented, too, were some 75 body, wheel, accessory and fuel companies...
Higher compression translates into more efficient operation because it gets greater power punch on less fuel. It also necessitates a stronger and heavier motor to absorb the increased shock. For this reason, and because Diesels have not yet reached the mass production stage, they are costly. A Ford truck gasoline motor, for example, costs about $150, a comparable Diesel about...
...Ford's V-8 (60 or 85 h. p.) looks like last year's DeLuxe: this year's DeLuxe looks more like last year's Lincoln-Zephyr. Priced at $669, $709, and $769, the new Fords have hydraulic brakes and a gearshift lever that bends out of knees...
...sales, as in 1936 and 1937, Chevrolet led the pack, hotly pressed by Ford, with Plymouth third. But stable for stable, the Ford, Lincoln-Zephyr combination ran third, the Chrysler line (Plymouth, De Soto, Dodge and Chrysler) second and General Motors (Chevrolet, Pontiac. Buick, Oldsmobile. LaSalle and Cadillac) far out in front. For 1939, Henry Ford has two major bids for a return to the day when flivvers led the field: 1) a new car, the Mercury, to tap the middle-price field; 2) installation, at last, of hydraulic brakes in all models. Only other newcomer in the field...
...latter school of thought. The story of an ex-lumberjack who hates the conveyer belt and dreams of going into the clam-digging business, it is the work of a University of Michigan graduate, now 44, who received "a sort of scholarship" in a large Detroit factory (presumably Ford's), fled to Southern California "to get away from the roar and thunder of the automatics in the factory and the climbing production figures on the big chart in the office...