Word: forde
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Dates: during 1920-1929
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...approaching automobile war between Henry Ford and General Motors Corp. were symbolized in armaments, Mr. Ford would be a cannon and General Motors a machine gun. When a Ford product strikes the market squarely, as did Model T when first shot into a world of pedestrians, the battle is over. But when the Ford product misses, as Model T has been missing ever since economic prosperity in the U. S. caused the public to shift from mere transportation to touring with style, it misses by a mile. Though Henry Ford has added to his weapon such potent arms...
Last week lean, suave President Alfred Pritchard Sloan Jr. of G. M. C. and Henry Ford declared that there was no war contemplated between them, that they were shooting at different targets. Said Mr. Sloan: "If the past is any indication of the future, the new Ford car will be a car that will appeal to a great mass of people. Naturally, that car must meet present conditions, but the basic idea is likely to be the same. General Motors is in quite a different position. General Motors' idea is to make a car of greater luxury than...
This is because-Ford has ceased firing until he can get his big gun trained on the shifted target of public opinion. It has moved in the direction of racy lines, snappy colors, manual gear shift, speed. It will be 1928 before Ford has tested his product sufficiently well to allow it to re-enter into the conflict...
Such delay is remarkable aside from the fact that it costs the Ford plant almost a million dollars a day. The Ford corporation that feeds and mans the big guns is a small, easily handled squad of three-its sole stockholders are Henry Ford, Mrs. Henry Ford and Edsel Ford. G. M. C., on the other hand, has a corps of over 80 high executives, its J. P. Morgan banking affiliations and 57,000 stockholders to consider in every maneuver. Yet the Corporation has proved itself the more resourceful of the two when it came to keeping abreast...
...Fine Arts courses. While Social Ethics has taken no action as a department Professor R. C. Cabot '89 will put the new plan into effect in all of his courses and will require reports on the reading done during the special periods. Professor James Ford '04 will likewise institute the reading plan in Social Ethics 1a and Professor C. B. Glueck '93 will try it in Social Ethics...