Word: forde
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Dates: during 1940-1949
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...rumor was that Henry Ford II, undisputed boss of the Ford empire, had offered the C.I.O.'s United Automobile Workers a wage increase of 23%. This was just 7% below U.A.W.'s demand...
...Ford denied it; the U.A.W. was coy. But there was ample foundation for the belief that Young Henry would make the U.A.W. an ample offer. Young Henry wants more than anything else to make Ford first in automobiles. He also has a strong leaning toward his grandfather's tradition of high wages and low prices. If he could beat other motor manufacturers to the draw with a U.A.W. wage settlement, he might well be away out in front in the great race to feed the hungry market for new motorcars...
Most striking set: a dream sequence designed by Surrealist Salvador Dali. Notable Hitchcock trademark: a comic bit part (Wallace Ford as a traveling salesman from Pittsburgh) whose laconic leering is almost as memorable as the two old-school cricketers of Night Train and The Lady Vanishes...
...Squeeze. What with OPA's price policy and the United Auto Workers-C.I.O. wage demands, the auto industry didn't know which way to turn. With a grim smile at Ford's dilemma, President George Christopher of Packard said, "It is damned nice to be the first guy to produce cars, but it isn't so nice to be the first guy to establish the price...
...catch in this was: how much was "fair?" By posing the question, Reuther had foxily outmaneuvered the automakers by drawing consumers into the wage fight. Automakers have little time left to prove their case to everyone's satisfaction. Like Ford, they cannot wait too long, now that production has started. Like Ford, they may all have to sell at 1942prices-and collect any boost later. That might not prove popular with customers...