Word: forde
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Dates: during 1950-1959
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...rival camp, Chevrolet's Boss Edward N. Cole showed off his compact, rear-engine Corvair. Compared with Ford's Falcon, the Corvair is shorter (wheelbase: 108 in. v. Falcon's 109½ in.), lower (4 ft. 3 in. v. 4 ft. 6½ in.) narrower (66.9 in. v. 70 in.), less powerful (80 h.p. v. 90 h.p.). Compared with the standard Chevy, the Corvair is one-third lighter (2,375 Ibs. v. 3,760 Ibs.), will burn 25% to 40% less gas, sell for about $225 less than the cheapest Chevy when it goes into the showrooms...
...attack the teacher shortage, the Ford Foundation has spent another $15.6 million on two vibrant experiments: "Intern" college-student teachers and "teaching teams." By practicing in nearby schools, interns get enough credit to skip a tedious year of postgraduate study. And often they join teaching teams (being tried in Baltimore this year) that could solve a big problem: the discouraging salary ceiling that a teacher reaches after 15 years. Some teams have equally ranked specialists. Most have a "master" teacher who gives the main presentation, then turns over the class to several journeymen, apprentices and clerical aides. The master (salary...
...Many people who are purchasing small imported cars will prefer first-class American transportation to the second-class transportation offered them by small foreign imports." So said Ford Motor Co. Chairman Ernest R. Breech last week, as Ford became the first of the U.S. Big Three to hold a press showing on closed-circuit television of its new 1960 compact car to newsmen gathered in 21 cities...
...Falcon is big enough on the inside to seat six comfortably, but considerably smaller than other cars outside. While the 109.5-in. wheelbase is only 8.5 in. shorter than the standard Ford, the body is 26.9 in. shorter and 6.8 in. narrower. There is also a big decrease in weight: the Falcon, at 2,366 Ibs., is nearly three-quarters of a ton lighter than the 3,758-Ib. average of other Fords. This in turn gives a good weight-to-power ratio for the 90-h.p., six-cylinder engine. The car has a cruising speed of better than...
...Ford officials were mum on price. They said they do not want to tip off General Motors or Chrysler. But they encouraged speculation that the suggested factory list price (with federal taxes, stripped) will be "around" $2,000. With extras (ranging from heater and radio to automatic transmission, white sidewalk, safety padding, etc.), the fully equipped, two-and four-door sedans (coming next spring: a station wagon) will probably carry about the same factory list price (with taxes: $2,250) as the present cheapest ("300" series) Ford, stripped. To Ford's Breech, the sales price will be no worry...