Word: forde
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Dates: during 1980-1989
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...Deaver genius is the fact that he always pushes the President to stay his own best self. Says one close watcher: "He knows Reagan can't sell if he doesn't believe." And Deaver instinctively knows when Reagan reaches too far. In 1980 Reagan considered taking Gerald Ford on the ticket as Vice President. Deaver hated the idea because he thought it was entirely out of character. "It won't be your presidency," he objected. Reagan decided he really felt the same...
Volkswagen's Beetle became history's bestselling automobile in 1972 when its sales reached 15,007,340 and passed the mark set by Henry Ford's pioneering Model T. Small wonder. The bug was backed by what a panel of judges assembled by Advertising Age magazine last week called the best American ad campaign since World War II. Created by Doyle Dane Bernbach, VW's ads ran from...
...year's end to position himself for a run at the White House. Says a Baker aide: "The bottom Line for him is to walk out of the convention having shown that he has a little more fire in him than people thought." Kansas Senator Robert Dole, Gerald Ford's running mate in 1976, and New York Congressman Jack Kemp will each have about five minutes in the spotlight Tuesday night. Kemp, who is best known for his supply-side economics and tax-cutting fervor, will have a chance to look statesmanlike in his role as chairman...
...renomination will be as stylized as kabuki. The plan: Alabama, the first state on the roster alphabetically, will yield to Nevada, so that Senator Paul Laxalt, the party's general chairman, can put Reagan's name in nomination for the third time (Reagan lost out to Ford in 1976). The next state up, Alaska, will yield to the President's home state of California, so that Governor George Deukmejian can nominate Bush. Arizona, the third state in line, will promptly move to close nominations. Then there will be a single roll call to endorse the Reagan-Bush...
Those figures would show him what people like Lisa and Terry Ford of Jonesboro, 17 miles south of Atlanta, are buying. When they were high school students, the couple hung out at the local Sears mall because it was the best place in town to have fun and meet people. As teenagers, they bought Halloween costumes at Sears. By the age of 16 they were going through the store and pointing to things that they would some day have in their home. Married five years ago at 18rthey outfitted their new two-bedroom house at Sears. Lisa got a Kenmore...