Word: forde
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Dates: during 1990-1999
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Quarterbacking a company as large and complex as Ford might seem out of Bill Jr.'s league. His tour through the automaker's ranks has been much abbreviated, and while his track record as a manager is solid, it probably wouldn't merit such a promotion were his last name not Ford. But Bill Jr. won't be alone at the top. According to executives familiar with the situation, the board will also make Jacques Nasser, now president of automotive operations, the next ceo. It's a plan that balances the long-term interests of the Ford family...
...will have to travel far to top Trotman, a forward-thinking executive who launched the company on an ambitious global reorganization known as Ford 2000. Ford is a dead cinch to turn in record earnings this year. In the third quarter, profits climbed 64%, to $1.13 billion, and so far through the first nine months of 1997, the automaker has earned more than $5.1 billion on revenues of $112 billion. "Overall, the company is in good shape," says John Casesa, an analyst with Schroder Wertheim in New York City. "The family is happy with what it sees. The company...
While the 49-year-old Nasser's aggressive cost-cutting initiatives have made him a darling of Wall Street, the Ford family believes it is critical to have one of their own at the helm to ensure that the company pursues markets and strategies that may not yield a swift payoff but are necessary for remaining competitive long after earnings statements are released. As Bill Jr. puts it, "A Ford has the luxury of managing for the long term...
...years, many believed William Clay Ford Jr. to be predestined to reign behind Ford's trademark blue oval nameplate. Genteel, analytical and quietly shrewd, he's a Civil War buff with degrees from Princeton and M.I.T. He joined Ford in 1979 and performed admirably in numerous executive posts, from assembly to product planning to chairman of Ford Switzerland. But in 1994, when he was named chairman of the automaker's powerful finance committee (which oversees the purse strings), his ascension seemed more certain. That promotion required him to resign his operating role within the company, prompting his move...
Sporting a pair of black alligator cowboy boots, he's talking tougher, negotiating harder and mincing words less than ever during frequent rants about an industry he says is desperately out of touch with its core consumer. "A lot of these owners have big egos," Ford says. "They like to talk, but few of them like to listen. But they should, because pro sports is in serious danger of alienating the average...