Word: forde
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Dates: during 2000-2009
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That includes balancing out Ford's U.S. product line by importing small, fuel-efficient models that have been doing well in Europe, where high fuel costs have been a constant for decades. European auto sales have also declined this year, but Ford has picked up market share. "We are shifting from an emphasis on large trucks and SUVs to a more balanced portfolio that also emphasizes smaller and more fuel-efficient vehicles here in the U.S.," Mulally said. "By the end of 2010, two-thirds of our spending here will be on cars and crossovers - up from one-half today...
...Ford is by no means wishing doom on its fellow Detroiters. It shares most of the same big parts suppliers, so a disruption in the supply chain that a bankruptcy would invariably cause would hurt Ford too, and even halt production temporarily. But longer term, customers might flock to a U.S. company that isn't in bankruptcy and thus stands 100% behind its products - and is free to operate without court supervision...
...were highly unimpressed by the performance of the Detroit Three, openly questioning why the government shouldn't let them fail, if that was what was needed to bring costs down, and whether the proposed $25 billion in bridge loans wasn't simply a down payment. But several noted that Ford is at the head of the class. "My sense is that Ford has done a better job," said Senator Bob Corker, who added that "GM is spiraling downward and in serious trouble" and that Chrysler "barely has a heartbeat." He then called on Ron Gettelfinger, president of the United Auto...
...Ford Motor Co. is throwing a party in Los Angeles this week, on the eve of the Los Angeles Auto Show, to celebrate the re-birth of its classic Mustang. Though the car will likely reach showrooms in March, 2009, it is already stirring interest among what Ford's representatives excitedly call 'Mustang Nation,' the legion of owners and other devoted fans. "Some of the Mustang web sites are already talking about the [car's] new rear end," says Robert Gelardi, the senior Ford Designer responsible for the car's new look...
...Ford is hoping for the kind of new-car buzz that's rarely heard these days, as recession-smitten consumers shun showrooms. "We put in dramatic shape and sculpture," Gelardi boasts, but quickly adds that Ford is "not re-inventing what Mustang is." There's good reason to temper any jarring notions of change - the car has been in production continuously for 45 years and Ford has sold more than 9 million, making it one of the most popular vehicles ever built by Detroit. "We don't need to come up with a space ship and put a horse...