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...Little wonder, then, that advertising in gay-oriented outlets is flourishing. Beverage companies like Anheuser-Busch, holiday firms including Travelocity and automakers such as Ford helped nudge advertising spend in the U.S. gay and lesbian press to $212 million last year, up more than a quarter since 2003, according to research carried out by Rivendell Media and Prime Access. Europe's markets might be more modest, but the gap is closing. Ad revenues at Diva, Britain's top-selling lesbian magazine, have ballooned 73% in the last five years, a period which saw overall British magazine advertising spend dip. About...

Author: /time Magazine | Title: A New Ad Adage: Same Sex Sells | 7/30/2006 | See Source »

...fides and, claiming they have great plates to make new bills from, haggle over the price - capitalism at its lowest and the state at its bravest, head to head. Mann choreographs this Apache dance with brisk efficiency. Even the violence is subtle. The key figure is The Schemer (Wallace Ford), who is locked in a steam bath and scalded to death. He goes down with a kind of pathetic majesty, like a corrupt Roman Senator who got in Caligula...

Author: /time Magazine | Title: The Best Mann | 7/28/2006 | See Source »

...Right now 1.8 million people work for the government, not including the military or the postal service. The government will have to replace almost a million of them in the next few years - as many as already work at Ford, IBM and Bank of America combined...

Author: /time Magazine | Title: Uncle Sam Wants You | 7/13/2006 | See Source »

Madonna, Olivia Newton-John, Joe Montana, Francis Ford Coppola--is there a celebrity who doesn't have a wine these days? For many, it's a high-end hobby. For others, it's a status symbol and personal branding tool. Marketers see famous names as a way to expand wine's appeal and cultivate new oenophiles. A great name doesn't necessarily mean a great wine, but here are a few of our faves--from the worlds of sport, music, TV ... and porn...

Author: /time Magazine | Title: A Taste of Stardom | 7/10/2006 | See Source »

...Volkswagen built 29,500 Lupo 3Ls and then last year yanked the car from the market. "It was too frugal," says Hartmut Hoffmann, a product spokesman for VW. "Customer interest faded." Other manufacturers have flirted with ultralight models, but few have dared bring them to market. In 1997, Ford announced plans for what it called the P2000, which promised to be 40% lighter than conventional family sedans. And in 2002, Opel, the European subsidiary of General Motors, unveiled the Eco-Speedster, a sleek, low-riding sports car that gets 2.5 L of fuel to 100 km. But none...

Author: /time Magazine | Title: Driving On The Light Side | 7/9/2006 | See Source »

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