Word: forde
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...download coupons for a sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth, which could be spent at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want to do exciting, above-the-line promotions," says Rachel Harker, one of the company's co-founders. And in Britain the line keeps getting higher, says James Davies of Hyperspace, the innovations division of the London...
Even at the start of DONALD RUMSFELD's first stint as U.S. Secretary of Defense, under President Gerald Ford, he was known for his brusque manner, and he inspired doubts among top Pentagon officials...
...aloofness; he also creates the impression that he is too clever by half, that he coolly evaluates everyone he sees. "Each time you meet him, it's for the first time," says a White House aide. Yet Rumsfeld's intense, controlled style is a nice counterbalance to Ford's fondness for relaxed good fellowship. The two men get along well ... The Pentagon's top officers are waiting with some anxiety for Rumsfeld to take on his sixth Administration job in six years. He has not yet shown the necessary breadth of intellect to handle an assignment as complex and demanding...
...where they want it to. In March Chevrolet organized an online make-your-own-commercial campaign for its Tahoe SUV. Green-minded humorists hijacked the campaign, creating widely circulated Tahoe ads with slogans like, "Nature? It'll grow back. Drive a car that costs the earth." Last year, Lee Ford and Dan Brooks, a London-based creative ad development team, came up with an "edgy" Volkswagen spot for a demo reel: a terrorist tries to detonate a car bomb outside a crowded café. But the car, a VW Polo, is too sturdy--it contains the blast, killing the terrorist...
...young man in a hurry. Rumsfeld ran for Congress in 1962 and arrived in Washington at the age of 30, during President Kennedy's last year in office. He was marqueed from the start, one of several Young Turks in the House that included Bob Dole, Gerald Ford and George Herbert Walker Bush. Rumsfeld organized his pals into an informal club and served four terms before leaping to the Nixon White House. There he rose through various mid-level posts and became, within four years, NATO ambassador. He was always unconventional; even in the depths of that partisan...