Word: forde
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...sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth technology to customers to spend immediately at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want to do exciting, above-the-line promotions," says Rachel Harker, one of the company's co-founders. And in Britain the line keeps getting higher, says James Davies of Hyperspace, the innovations division of the London ad consultancy Posterscope...
...DIED. CASPAR WEINBERGER, 88, wry, intellectual public servant whose long record of toil in the White Houses of Presidents Nixon, Ford and Reagan was marred by a late, rare blemish: a 1992 indictment for allegedly covering up facts in the Iran-contra scandal, which he vigorously denied and for which he was pardoned; in Bangor, Maine. As Reagan's Defense Secretary, Weinberger presided over a $2 trillion peacetime military buildup?the biggest in U.S. history?and backed the controversial, never-implemented Strategic Defense Initiative, or Star Wars. After finding himself at odds with Reagan's arms-control negotiations with Mikhail...
DIED. CASPAR WEINBERGER, 88, wry, intellectual veteran public servant whose long record of toil in the White Houses of Presidents Nixon, Ford and Reagan was marred by a late, rare blemish: a 1992 indictment for allegedly covering up facts in the Iran-contra scandal, which he vigorously denied and for which he was pardoned; in Bangor, Maine. As Defense Secretary under Reagan, the anti-Soviet hard-liner presided over a $2 trillion peacetime military buildup--the biggest in U.S. history--and backed Reagan's controversial, never implemented Strategic Defense Initiative, or Star Wars. After finding himself at odds with Reagan...
Rebates have been a part of the car business since Lee Iacocca proclaimed in the 1980s, "Buy a car, get a check." They're now cropping up in an unlikely place--hybrids. Spooked after unsold Escape hybrid SUVs started piling up this winter, Ford is offering incentives of as much as $1,000 in an effort to goose sales of the $27,515 vehicle. In Los Angeles, where hybrid drivers get access to car-pool lanes, Ford is offering 0% financing on the Escape, the first hybrid made by a U.S. automaker...
...Ford isn't the only one having trouble selling larger hybrids, which get about 30 m.p.g. Toyota, for example, is offering deals on its Highlander hybrid. Analysts say the price difference between SUVs and their hybrid versions $3,500 for the Escapeis too steep for price-conscious buyers. Incentives keep that gap from getting "out of whack," says a Ford spokesman. Still, Toyota and Honda bask in strong sales, even waiting lists, for smaller hybrids. But Ford has put its initial efforts into SUVs, a gamble that has yet to pay off. Turns out hybrid buyers are worried about more...