Word: forde
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...Ford designers could use an unshackling. Aside from a few critically acclaimed hits, such as the new Mustang and GT sports car, the fleet is clogged with bland wheels. Car critics pounded Mays for the 2005 launch of the Ford Five Hundred, a middle-market sedan with all the élan of Wonder Bread. Ford's revival of the legendary Thunderbird, in 2001, flopped so badly that production was suspended last year. Geriatric wonders like the Grand Marquis and Town Car still roll out of Mercury and Lincoln plants, headed mainly for corporate fleets. Only Mazda, which Ford controls, appears...
...Ford is rediscovering the power of car design after a long period in which boxy SUVs and pickups dominated the lineup. In the five years prior to 2003, Ford launched just one all-new car in North America, the Focus, which was designed and engineered in Europe. Now it's all about cars--even in pickup design. Ford's latest concept truck, the F-250 Super Chief, was created with the comforts of a car in mind; the rear seats were "inspired by spacious club chairs," the company says...
Across the fleet, Ford is putting more faith in designers, says Mays. Hits like the Mustang persuaded top management to give designers more authority over a model's proportions, and there appears to be less bureaucratic meddling. Thomas, who heads design studios in California and Michigan, says he can negotiate vehicle dimensions directly with his counterpart in advanced engineering, eliminating middlemen in marketing, say, who might nibble away at a strong vision. "The only thing that's going to separate our company from the rest is great design," says Mays. Investors just hope Ford can turn those sketches into sales...
...FASHION Designer Eyes Tom Ford Eyewear debuted this month with the slick Jennifer model. The former Gucci guru, who has a special love for sunglasses, clearly sees bigger as better. Tattoo You Body art is back in fashion as brands like Ed Hardy T shirts and A & G cashmere flaunt tattoo motifs. Even Balenciaga designer Nicolas Ghesqui?re is selling tattoo-style T shirts. Nude is the New Black Designers have embraced a palette that's as fresh as a compact full of face powder. Makeup colors like ivory and blush dominate the latest collections and have even infiltrated Burberry...
...Boston University Dance Team in just two weeks, and to have assisted over 700 universities nationwide. ClubFunding’s website says that “the fund-raisers we provide are brand awareness promotions for our many business partners; such as ATT, Blockbuster, Chase, and Ford Motor Company...