Word: forde
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...This week, Ford announced it would produce the sexy beast, for anyone with a spare $100K or more in their just-gotta-have-it fund...
...Context: Ford is in desperate financial straits, and even if they had introduced a real blockbuster car in the last couple of years, it would have rolled over in the face of the Firestone onslaught. They needed a button-presser, and the GT40 is a limited production car with a price tag high enough that huge profit margins are guaranteed. Limited ownership. Limited liability...
...display in Cambridge, Mass. as we speak, right there in the lobby of the Harvard Design School, the first car that's ever been there as a work of art. But it's also worth thinking about the other vehicle that the curators, Joe MacDonald and Kim Shkapich, asked Ford to display. This is the O21C, a vision of lime green and white that looks like it could be either Judy Jetson's shopmobile or a great little around-town-vehicle for New York, or London, or Tokyo. The O21C was designed, under Mays' supervision, by product designer Marc Newson...
...Here's the point: J Mays and his associates at Volkswagen/Audi and lately at Ford have started a movement among designers to stop listening to focus groups and start thinking about how their creations connect with real people. There are a few more inspiring cars out there these days and you know which they are - the PT Cruiser, the Audi TT, and now maybe the Nissan Altima. But there's a problem. The really emotive mobiles - the '49, the GT40, the new Cadillacs - are priced beyond our reach. Toyota is trying. But with all the production technology out there...
...raced down the strip in Mintz’s car, I came to the realization that I was invincible. I could not wait to find a crowd of adolescents so I could offer them drugs. Suddenly I was at a stoplight and a brand new Ford Taurus pulled up next to me. Sure, I was already driving a Taurus, but, like, the other one had a CD player. I leapt out of my car and began forcing the driver out of the other Taurus. “This is a carjacking!” I yelled. “What...