Word: forde
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...there's change afoot, signaled this week by the Harvard Graduate School of Design, which presented its annual Excellence in Design award to, of all things, a car designer: J Mays, the 47-year-old Oklahoman who has been in charge of car design at Ford since 1997. Mays is a guy whose world is actively about more than cars. Call him the auto industry equivalent of a cross-dresser, because he's a serious advocate of good fashion, product design and architecture, and doesn't mind dissing his own industry's shortcomings. His approach has begun to draw...
...Mays made a name for himself as the guy behind the cuddly Volkswagen New Beetle, which is both mod and familiar (the Old Beetle); the Ford Thunderbird, which is...also mod and familiar (the '56 T-Bird). He takes his cue from the notion that you can't move forward without looking over your shoulder, and his popular designs in recent years have ignited a chorus of "Retro!" Which, he argues, misses the point. It's not just backward, it's about forward...
...dramatically undervalue drinking water,” said Tim E. Ford, associate professor of environmental microbiology and one of the report’s authors...
Volkswagen, with 19% of the European car market, has its work cut out for it in trying to increase its market share against low-end competitors like Fiat, Ford and Japanese imports. Now luxury competitors are pushing their marques into the compact-car market too, including the Mercedes' A-Class and BMW's One-series, further encroaching on Volkswagen's territory. It's no wonder the People's Car-maker decided to fight back by launching a challenge in the luxury sector. But as beautiful as it looks, does the Phaeton stand a chance against the established luxury champs...
...Richard Ford...