Word: forde
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...think you're using patriotism to sell products, they'll turn you off in a second." In focus groups of consumers conducted by marketers last fall, carmakers drew criticism for draping their 0%-financing deals in the American flag--General Motors entreated car buyers to "Keep America Rolling," while Ford called on the viewing public to "Help Move America Forward." Airline ads that equated flying with patriotism also made some viewers wince. Companies from Miller Brewing to the Vitamin Shoppe all weighed in on the tragedy in somber ads, prompting the satirical newspaper The Onion to mock marketers' sudden interest...
...America's Big Three, GM is well positioned to grab an early lead in selling to the nation's growing middle class. The company is ramping up production of its compact Buick Sail (based on its Opel Corsa design). Other foreign automakers planning to produce compacts in China include Ford, Volkswagen, Toyota and Citroen...
...country and, now, a chance to ditch the bowl haircuts. After all, what's the point of feeling like a great soldier unless you look like a great soldier? This spring, the Pentagon will radically loosen the military's dress codes. It's not exactly like hiring Tom Ford to redesign combat fatigues, but it's a start. Notebook's suggestion: ditch...
...relied on all those years. Investors are taking hard second looks at earnings statements - or at least promising to - and manipulation-prone numbers like EBIDTA are being stacked up against more implacable measures of corporate health like cash flow. The result is harder questions and more skepticism - can, say, Ford and GM really make money selling cars, or are they relying too heavily on their financing operations? - and it's all coming at a time when the recovery, on the business side, will be built on earning statements...
...wisping across his rugged, bearded chin. Dusty is sensitive. He probably plays the banjo and knows how to speak Cherokee. He’s the kind of wilderness man who will throw an old quilt his grandmother stuffed with genuine animal hair in the back of his vintage Ford pick-up (stick shift, ladies, not automatic) and drive you to a remote hilltop were you’ll feast on wild berries and jicama...