Word: forde
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...John Greenwald:Congress has oversight over the National Highway Traffic Safety Administration. Billy Tauzin wants to ascertain whether the NHTSA has been doing all it can to ensure the safety of the vehicles Americans are driving, including the Ford Explorer. And, of course, both Ford and Firestone blame the other for the vehicles' safety problems - and the some 200 deaths that have been linked to the cars. So this inquiry raises serious questions about both corporate accountability and national safety standards...
...Ford and Firestone salvage their reputations at this point? Is one company worse off than the other...
...Ford's peril is in many ways greater. They are trying to remake themselves as a consumer-sensitive company that listens to consumers and environmentalists. They want to come across as bunch of nice guys - and now this inquiry has severely hurt their credibility. Sales of the 2002 Explorer, which is a completely redesigned vehicle, have been very slow. The fear for Ford is that they will lose ground in America to imports...
...blame on each other - and that can only backfire and make the situation worse for both of them. At this point they need to do something that seems highly unlikely: They need to come forward and say, hey, this is not a problem of Firestone tires or of Ford Explorers. It's a problem of the combination of a certain model Ford Explorer equipped with Wilderness AT Tires...
...think people feel okay about buying Explorers, although the NHTSA is now deliberating whether to do a separate inquiry into Ford's safety standards...