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After realizing how much was riding on its tires, Ford has decided to let the next group of Explorer-buying customers choose their brand. And one of the choices will definitely be Michelin...

Author: /time Magazine | Title: Ford Turning to Customer Choice on Tires | 9/28/2000 | See Source »

...Wall Street Journal reported Thursday that Ford plans to equip the bulk of its 2002 Explorer models (due out, by the usual car-company calculus, in 2001) with Michelins. The rest will be Goodyears. Or Continentals. Or even Firestones...

Author: /time Magazine | Title: Ford Turning to Customer Choice on Tires | 9/28/2000 | See Source »

...Ford is still negotiating - and it's casting a wide net. Ford had already been using some Goodyear tires on the Explorer (and has been tapping them for replacement tires since the Firestone recall); indeed, the apparently trouble-free performance of Goodyear's tires has been the company's main defense against Bridgestone/Firestone's persistent contentions that Ford-ordered underinflation was at the base of tread-separation problems. It's also talking to Continental General Tire, a German firm. But according to the Journal, the France-based Michelin company will be a main supplier...

Author: /time Magazine | Title: Ford Turning to Customer Choice on Tires | 9/28/2000 | See Source »

...Ford's chief executive and current head of damage control, Jacques Nasser, is casting the shift in neutral terms - pointing out that for the first time, the customer will be able to choose his tire when buying an Explorer. Asked if that meant the end of the besmirched Firestone brand on Ford vehicles, Nasser said only, "The customers will decide." (Firestone, which hasn't been fired by Ford, is nevertheless bracing for a bit of a slowdown...

Author: /time Magazine | Title: Ford Turning to Customer Choice on Tires | 9/28/2000 | See Source »

...relief fund; he notes that the average SAG members earns only $5,000 a year In the nick of time, like the delivery boy in a Domino's Pizza spot, star quality arrived. Jay Leno donated $10,000 to a SAG strike fund, and soon Kevin Spacey, Harrison Ford, Nicolas Cage, George Clooney and Helen Hunt had ponied up amounts of from $10,000 to $200,000. Now that famous faces were attached to celebrities, the media woke up to the strike. So did some of the citizenry: a 16-year-old boy, who saw Richard Dreyfuss present the union...

Author: /time Magazine | Title: Strike! Camera! Action! | 9/23/2000 | See Source »

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