Word: forde
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...Ford and Firestone's biggest challenge these days was just getting 6.5 million defective tires off the road, they wouldn't be having such a rough ride. While the Aug. 9 voluntary recall has created a run on tires for the popular Ford Explorer SUV and Ranger pickups, rivals like Michelin and Goodyear have gladly picked up the slack. Close to 900,000 of the 15-in. Radial ATX, ATX II and certain Wilderness AT models linked to 62 deaths have been exchanged. To free up 70,000 more tires, Ford is temporarily shutting down three U.S. truck plants...
...February Ford recalls tires in Thailand and Malaysia; it persuades Firestone to launch a study of why the failure is occurring. First TV reports of tire failure in Houston...
...NHTSA notifies Firestone that it is opening an investigation into the tire failures. Ford recalls tires on some 30,000 Explorers in Venezuela, Ecuador and Colombia...
...July Firestone and Ford launch new analysis of warranty data...
...Ford CEO Jacques Nasser produces televised apology...