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...leading a crusade to make the automobile matter again. Mays is the man who brought us the first car with turn-of-the-century distinction, Volkswagen's alluring "new" Beetle. In 1997 the then 42-year-old Oklahoman was tapped to become chief of design--the youngest ever--at Ford Motor Co., itself in the midst of a crusade to be different, better and above all more consumer focused...

Author: /time Magazine | Title: Designed to Be Different | 8/30/1999 | See Source »

...swap industries these days just to give products that extra mark of distinction. Thus Hirshberg, who began his career as a Pontiac designer, is doing a newspaper. An everyman-discount store like Target, for instance, hires architect Michael Graves to design a toaster. And an everyman-car company like Ford hires a product designer like Australian Marc Newson to do a sprightly concept...

Author: /time Magazine | Title: Designed to Be Different | 8/30/1999 | See Source »

...retro," and that draws a grimace from Mays, who prefers words like "progressive." But he admits that one thing he learned in his 14 years of designing cars for Volkswagen/Audi is that you never look forward without first looking over your shoulder. Not surprisingly, the first design from Ford that bears Mays' signature is the 2001 Thunderbird, which at a glance looks distinctly like the 1957 model of the same name. Others must agree, given the fleet of nostalgia-tinged new models coming from the likes of Chrysler, Jaguar and Nissan...

Author: /time Magazine | Title: Designed to Be Different | 8/30/1999 | See Source »

...Ford's surprise declaration was part of a strategy by Michigan's president, Lee Bollinger, to recapture the moral high ground that affirmative-action supporters have lost to the likes of California's Ward Connerly. Bollinger insists that for a university, racial diversity is "as vital as teaching Shakespeare or mathematics." Under a color-blind admissions system, Bollinger fears, the proportion of black undergrads would nose-dive from 9% to just...

Author: /time Magazine | Title: Affirmative Action's Alamo | 8/23/1999 | See Source »

...weeks ago, Bollinger and William Bowen, co-author of The Shape of the River, an influential book about affirmative action on campus, briefed Ford about Michigan's affirmative-action procedures, which have been reviewed to ensure that they comply with Supreme Court rulings. For example, Michigan's law school does not set numerical targets for minority students. Instead, in addition to grades and test scores, it relies heavily on letters of recommendation, the applicant's essay and evidence of leadership ability. The number of minority students who enter the law school varies greatly from year to year. Surveys show there...

Author: /time Magazine | Title: Affirmative Action's Alamo | 8/23/1999 | See Source »

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