Word: forde
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...month in gas he could save by trading his 15-m.p.g. Toyota 4Runner for an EV1. "While I was debating," he recalls, "I looked out my window and the mountains were gone." Likewise, actors Mary Steenburgen and Ted Danson, president of the American Oceans Campaign, replaced their Ford Explorer out of concern for coastal oil pollution. Now, after six months of driving an EV1, Danson says, "It's sweet to be environmentally correct--violins and all that! What sends me over the edge is how fast and smart this...
...prove electric cars a failure, they would never have spent six years and half a billion dollars building a revolutionary car from the ground up. They could have settled for a "conversion," taking the frame of an existing model and stuffing it with electric components, much as Ford has done with its Ranger EV and Chrysler with its EPIC minivan...
Following in the footsteps of his friend Matthew McConaughey, Damon landed the lead in The Rainmaker--a Francis Ford Coppola film. Then, the script which he and his best friend Ben Affleck wrote together, Good Will Hunting, was finally picked up by Mira-max--the brilliant Gus Van Sant signed on to direct soon after. And next summer, Damon will headline in Steven Spielberg's World War II epic Saving Private Ryan...
...Francis Ford Coppola missteps in a heavy-handed moralistic mess that has none of the storytelling grace he's displayed on happier occasions. In fact, he's succeeded in making John Grisham--the king of popcorn thrillers--lethally boring. There is no shameless entertainment here, no chance to be swept up in instant thrills. Instead, we see Matt Damon lost in two hours of disjointed storytelling without a touch of drama...
...Ford hasn't spared his own organization either. He has shaped a radical restructuring of the team and in the process made it a key component in revitalizing Detroit, one of America's most distressed major cities. He first fired head coach Wayne Fontes and installed former San Diego Chargers coach Bobby Ross. He also revamped the Lions' archaic ticketing policy, bolstered the team's marketing campaign, launched a Website and started weekly radio and TV shows that air during the season. "We really needed a face-lift," he says. "We're in the entertainment business. It's all marketing...