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...past decade has not been kind to European companies like BMW and Mercedes, which have had their U.S. revenues run over first by a bad economy and then by Japanese luxury models. "It was not just accidental sheer desire to build a vehicle," says Rick Ford, a senior vice president of Porsche, USA. "With this company we can ill afford an error." Porsche saw its U.S. sales nose-dive from a high...

Author: /time Magazine | Title: THE ROADSTERS ARE BACK | 12/2/1996 | See Source »

...which for a decade fought air bags as being too expensive, now objects just as strenuously to disconnecting them. "The bottom line is that air bags in conjunction with seat belts save lives," says Chrysler spokesman Jason Vines. Concurs Lou Camp, the director of safety and engineering standards at Ford: "We believe that if the case for air bags is presented to customers properly, very few will choose to have them disconnected...

Author: /time Magazine | Title: THE AIR-BAG-SAFETY SAGA | 12/2/1996 | See Source »

...hire Mike Murphy, a shaggy, wisecracking adman who had worked for Alexander in the primaries and Dole in 1988. Everyone worked in a tidy little office, isolated from the others. To make the trains run on time, Elizabeth Dole had forced Reed to bring in Donald Rumsfeld, a Ford-era Defense Secretary with a buttoned-down style. Reed and his new favorite, John Buckley, became the campaign's twin partners, ruling on everything. Buckley, a refugee from Fannie Mae who became communications director in June, was someone who Reed boasted would be the big-think "corporate guy." Corporate was just...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

...though we suspect he just got it to duck underwater). Now Vegas megamagician David Copperfield attempts his most astounding feat: filling a Broadway theater with skeptical New Yorkers paying up to $67.50 a seat, drinks not included. Aided by playwright David Ives, designer Eiko Ishioka and creative adviser Francis Ford Coppola, Copperfield will present his outsize illusions in 76 shows starting Nov. 26 at the Martin Beck Theater. One secret he won't reveal: how he got Claudia Schiffer to be his girlfriend...

Author: /time Magazine | Title: A BOUNTY OF HOLIDAY TREATS | 11/18/1996 | See Source »

...means 10 presidents of the 20th century were not of royal ancestry including Presidents Harry S. Truman, Dwight D. Eisenhower, John F. Kennedy '40 and Ronald W. Reagan. It should be pointed out that Woodrow Wilson best both TR and Taft in 1912, and Jimmy Carter beat Gerald R. Ford in 1976, despite the fact that Wilson and Carter had no known royal ancestry, although their opponents...

Author: NO WRITER ATTRIBUTED | Title: Genealogy in Burke's Peerage Is Dubious | 11/13/1996 | See Source »

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