Word: forde
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...signs two years ago on Rodeo Drive, at the opening of a shrieks-with-chic Barneys boutique. His epiphany was outside the store, not inside. Instead of Bentley Turbos, Mercedes S-class sedans and the usual Porsches and Lamborghinis, so boring, there was a Lost Safari of Land Rovers, Ford Explorers, Grand Cherokees and GMC Suburbans, all tricked out with steel brush guards, roof racks, off-roading spare-wheel mounts, and black-leather car bras to ward off gravel and grasshoppers on the Paris-Dakar run. Cedergren flashed his perception to his clients: "Cars are now history. The future belongs...
...bored with being sensible. Without any question--the brief dawn a few years ago of the tiny, puppyish Miata sports convertible aside--cars had grown tedious and indistinguishable. A Lexus or a BMW or a Mercedes said, "I've got mine, and I'm rich." A Volkswagen Golf or Ford Escort said nothing whatsoever. Did we need talking cars? Apparently: a Jeep with a mountain bike or kayak rack bolted to the roof said, "I'm doing the Ironman next month." You have to drive something, and if your $299-a-month lease can get you a Ford Explorer...
Well, why not? One truck model--Ford's F-Series pickup, the best-selling vehicle in the U.S. last year--sold more units than any of GM's seven divisions except Chevrolet. GM's truck-transmission plant in Toledo, Ohio, has operated every hour of every day for the past five years, and industry experts calculate that if GM could add two more truck plants, it could sell 450,000 more units a year, for an added profit of $3 billion...
...million factory in Alabama that will build a muscly growler it calls an aav, or all-activities vehicle, with a vip price tag in the mid-$30,000 range. (Will it have the effortless, raunchy, bad-attitude rumble of this writer's black-with-red pinstripes 1985 Ford F-250 plow truck, noble on its big wheels, with two gas tanks, chrome air horns, jaunty rust spots and revolving yellow cab light...
...ancient Irish culture] you just liked war," she says. "For example, if you felt like picking a fight one day you would cross the ford and go around cutting off heads and burning troops...