Word: forde
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...Ford Foundation Professor of Science and International Affairs Ashton B. Carter. Carter was director of the Center for Science and International Affairs. Like Nye, his expertise is in international relations, which could be a plus--several faculty say the school's foreign scholarship should be beefed...
...reborn muscle cars, Detroit's compacts continued to deserve their reputation as cheap, homely, unreliable and, well, maybe a cut above Yugos and Trabants and the like, but not by much. Even their makers now admit that American compacts have been, for the most part, junk. Listen to Ford's Jerry Auth, a marketing executive: "Small cars built by Ford, GM and Chrysler were considered inferior -- and they were." Says Chrysler's Walter Battle, a planning manager: "They were regarded as basically underpowered, and maybe not safe." No wonder Detroit accounted for only 40% of the U.S. small-car market...
...their companies' shortcomings is not that they've suddenly decided it's the right thing to do. Rather, Detroit is owning up to its lemon-strewn past by way of touting its peachy present. Capping a year that has seen each of the Big Three earn record quarterly profits, Ford, General Motors and Chrysler are trumpeting a sweeping redesign of their smaller models. Now hitting showrooms % is a new type of compact, one that approximates the flowing, sculpted looks and sheer drivability usually found only in sports and luxury cars -- in short, a kind of Everyman's Porsche. Ford...
...blitz. Between now and Super Bowl Sunday, the automakers will spend an unprecedented $1 billion on ads, commercials, giveaways and other promotional stunts introducing all makes and models; more than $400 million will be devoted to touting the appealing new compacts. Says Steve Lyons, general-marketing manager of the Ford Division, which will spend $100 million selling the Contour alone: "This is the biggest launch campaign in our history. These are important cars for us, new cars with new names. We've got a lot of explaining...
...Stays in the Picture (Hyperion; 412 pages; $24.95) is an NC-17 tale of mob lawyers, studio reptiles, coke dealers, starlets, domineering directors and the fast-talking operator at the center of it all. Aside from taking a few swipes at Ryan O'Neal, Francis Ford Coppola and Sharon Stone, Evans mostly tells stories on himself, charting his rise, fall and struggle to rebound with a keen staccato style usually found in hard-boiled mysteries...