Word: forde
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...stay on the fast track, U.S. carmakers must not only win back former customers at home but also enter the much faster-growing markets abroad, particularly in Latin America and Asia. Markets such as China could explode from 5 million vehicles to 40 million in another decade. Ford's exports this year have already grown 68% to Latin America and 283% to Asia and the Pacific. Ford and GM remain the second- and fourth-ranking manufacturers in Europe, the world's largest car market -- where Ford introduced its $6 billion compact Mondeo this year -- while Chrysler exports a small number...
...about the last thing you expect to see in the '90s: an old-fashioned cavalry-and-Indian western, not so very different from the kind John Ford and many others used to turn out regularly. All the classic elements are here: a harshly beautiful Southwestern landscape; the eponymous warrior chieftain (Wes Studi), noble, misused and off the reservation because promises have been broken; an idealistic young officer (Jason Patric) who respects his enemy; and a greenhorn (Matt Damon) who wants to learn more about him; an honorable general (Gene Hackman) and a bloody-minded one (Kevin Tighe). There's even...
Last week TIME's editors interviewed Chrysler chairman Robert J. Eaton, General Motors CEO John F. Smith Jr., and Ford chairman Alex J. Trotman at the Detroit Athletic Club. Here are some highlights...
Trotman: Let me speak for Ford for a minute. We have not been plummeting. That is something I'd like to make really clear. Our market share has been climbing since 1978, and we've come up over 5 points of total market share. I think one of the major factors has been price. The lowest-priced Ford car 10 years ago was valued about $2,000 over the smallest ToyotNow we've reversed positions. That's a big value change...
...Motown version of Yalta. For the first time ever, the heads of the Big Three auto companies agreed to sit down together for a joint magazine interview. Robert J. Eaton of Chrysler, John F. Smith Jr. of General Motors and Alex Trotman of Ford held the historic parley last week when they met with TIME's editors at the Detroit Athletic Club. Seated at a circular table, the captains of the car industry engaged in a revved-up but civil discussion about everything from the gas tax and NAFTA to government regulation. The result is part of this week...