Word: forde
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...sport- utility vehicles that are collectively known as light trucks. Their popularity has been especially good news for Detroit because Japan has few entries in the field. According to Autofacts, light trucks accounted for an astonishing 80% of all vehicle sales growth in the U.S. this year. Even Ford's Taurus, the No. 1 selling car in the U.S., has found itself trailing the Ford F-series and the Chevrolet C/K pickup trucks. Not to be outdone, Chrysler plans to roll out a stand-out-in-a-crowd version of its popular Dodge Ram this fall. Designed to resemble...
...stalled American car industry has suddenly reignited its engines. After a decade of losing ground to their Japanese rivals, Detroit automakers have been recapturing buyers and reclaiming a healthy slice of U.S. market share. The public's growing taste for Big Three cars and light trucks has allowed Ford, Chrysler and General . Motors to rack up welcome profits, following industry losses of $39 billion over the past two years. The recovery has also caught the eye of investors on Wall Street, who have bid up the price of U.S. carmakers' stock more than a third...
...will offer some fully equipped 1994 models for less than what comparable ones cost today. GM hopes that by simplifying buyers' choices it can rebuild a market share that has slipped from 61% a decade ago to 34% today. In announcing the new plan GM stole a march on Ford and Chrysler, which have yet to reveal what they will...
...meal is a savory one. American carmakers earned a combined $1.6 billion in the first quarter of 1993, and their overall income could match that in the second quarter. Such results are particularly impressive in view of the slump in European car markets that has squeezed profits at Ford...
Even the automakers themselves are surprised -- and unprepared. As GM shutters eight plants, a feverish demand for light trucks threatens to outstrip the company's capacity to build them. Robert Rewey, vice president for Ford's sales operations, just raised his estimate of industry sales for the third time this year. "We're still trying to assess what's going on here," Rewey says. "While there is still a lot of uncertainty surrounding the economy, we don't think this is a fluke. We're happy to be back and selling autos...