Word: forde
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...Kids. His other major fans were advertising executives. Attracted by his rapport with children, Jell-O hired Cosby in 1974 for a series of commercials in which he talked and mugged with youngsters eating Jell-O pudding. He was soon in demand for other TV spots, hawking products for Ford, Texas Instruments and Coca-Cola, among others. His latest client, E.F. Hutton, reportedly paid him more than $5 million for a long-term deal. "The advertising business was looking for universality that shatters the color image," says Fred Danzig, editor of Advertising Age. "Cosby does that...
Nothing like it had ever happened in the long history of auto negotiations. The contract between Ford and the United Auto Workers expired last Monday at midnight, and the company's 104,000 union members would ordinarily have gone out on strike. But the clock was stopped, and the two sides, tantalizingly close to an agreement, went on talking. Finally, after a 28-hour marathon bargaining session that ended about 60 hours beyond the original strike deadline, settlement came on Thursday morning. U.A.W. President Owen Bieber was not around for the handshakes; the strain of the negotiations had sent...
...contract contains job-security provisions that will give workers unprecedented protection against layoffs. The pact, which is expected to be handily ratified by the U.A.W. rank and file, also includes improved pension and health benefits, along with a first-year 3% wage hike. (The base pay of the average Ford union worker is now $13.42 an hour.) In the second and third years of the contract, the employees would receive 3% bonus payments...
...Ford was in a position to be generous. Its 1986 profits ($3.3 billion on sales of $63 billion) surpassed General Motors' earnings ($2.9 billion from sales of $103 billion) for the first time since 1924. Said Ford President Harold Poling, who took part in the negotiations: "We believe we can live quite well with this agreement...
...struggling GM probably cannot. Bieber, who was released from the hospital late in the week, will demand from GM a deal similar to the Ford package in negotiations that begin this week. GM's contract with the U.A.W. also expired last week, but the union shrewdly decided to settle first with cash-rich Ford...