Word: forded
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...year's best seller among higher-priced cars is what the trade calls "the jewelry-box special"-Oldsmobile, with more chrome (44 Ibs.) than any other car in history. Now fourth, it is pushing Plymouth for third place. Among the low-priced three, the fancy Chevrolet Impala and Ford Fairlane 500 outsell less chromy models by three to one. On Ford's custom line, there is a decorative gold-anodized-aluminum strip (along with an armrest and cigarette lighter) that costs $20 extra; 76% of Ford's customers demand it on their cars. Says Ford Stylist Walker...
With his own sales down 33% (for Ford) and 65% (for Mercury), Ford President Henry Ford II showed stockholders a first-quarter ledger with earnings off 77% to $22.7 million. Chrysler Boss Lester Lum ("Tex") Colbert had to face up to a $15.1 million loss-the biggest ever-with sales down 53%. Only General Motors President Harlow H. Curtice has anything to crow about. Chevy has bumped Ford out of the No. 1 spot; G.M.'s overall first-quarter sales were off only 11.6%, its earnings down 29.1% to $185 million; G.M. cars, though down in volume, have captured...
...they had expected this year. At the start of negotiations for a new contract last month, Walter Reuther's United Auto Workers asked for a 35?-45?-an-hour wage package and tried a familiar whipsaw strategy to get it. The U.A.W. fired off contract termination notices to Ford and Chrysler but not to G.M., obviously hoped to force the two smaller companies to settle, then use the settlements to pressure G.M. into line. But when the industry formed a united front and showed no signs of giving in, Reuther was forced to modify his position. Last week...
...people seem to be intensely interested in safety. Ford spent $10 million trying to sell the public on padded dashboards, deep-dish steering wheels and safety belts, priced its equipment so low that in 1956 it lost money on each unit. Result: only 45% of its customers order crash padding, only 2% order both padding and seat belts...
...guess. Some small-car importers put the potential as high as 1,000,000 cars annually. Detroit doubts it. Nevertheless, the Big Three are taking a long, fresh look at the possibilities. General Motors already imports its Vaux-halls and Opels at the rate of 23,000 annually; Ford is deep in the market with 27,350 English Fords this year, will soon start importing the German Taunus at the rate of 8,600 a year. Despite all rumors, neither Ford nor G.M. nor Chrysler plans to produce a small car in the U.S.-at least right now. The market...