Word: forded
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Dates: during 1950-1959
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Seventy Suits. The man who alone can foretell the style in Ford's future is at 61 as massive (5 ft. 10 in., 222 Ibs.) in appearance as a Kodiak bear, as styleconscious as any one of the World's Ten Best-Dressed Women. "A stylist," says Walker, "has got to show style in his cars, in his home, his clothes and his person." He even smells stylish, slathering on Fabergé cologne so liberally that it lingers on long after he leaves the room. He owns 40 pairs of shoes (at $60 a pair), 70 suits, once...
...Ford, Walker is the man who sets the basic styling themes, then gives his people their heads to work out the details. He sketches the first bold lines on which all depends, and is not afraid of the fact that as one friend says: "Every time he picks up his pencil, there is $300 million at stake." When he is not busy with meetings and administrative problems, he wanders through the studios, changing a line here, suggesting a new idea there, often makes dozens of sketches a day. Gregarious and anxious to keep his temperamental underlings happy, he chats with...
Hockey & Henry. From his present eminence as Ford's top stylist. George Walker can look back on a long and circuitous road to success. He was born on May 22, 1896 in a South Side Chicago apartment hotel, the son of an Erie Railroad conductor named William Stuart Walker and a Quaker farm girl from Shattuck, Okla.. who was one-quarter Cherokee Indian. Constantly migrating, first to Jersey City, then to Barberton, Ohio, finally on to Cleveland, Walker got an erratic schooling. His marks were so low that one teacher was sure he would wind up nothing more...
...like its country. "People want big things.'' says Walker. "They want big clocks, for instance. If people have a choice between a big clock and a small clock that both cost a couple of dollars, they'll get the big one every time." As for chrome, Ford has offered a stripped-down series for years, but fancier, more expensive series outsell it by a wide margin...
Beauty & Function. Ford Styling Boss Walker and his colleagues know that they have gone off-the mark at times. The U.S. public is quick to tell them so, as Walker himself knows from disappointing sales of his heavily gewgawed 1957 Mercury. But he insists thaj/-the industry is on the right track-both in style and function...