Word: forded
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Dates: during 1950-1959
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...first time in 21 years, Ford in 1957 headed the pack with a 45,000-car sales lead over Chevrolet at the eight-month mark. Ford earnings showed it: $229.5 million for 1957's first nine months v. $145.2 million last year. And Ford is determined to do even better...
...Ford also has a zippier (300 h.p. or more), completely restyled, four-seater Thunderbird aimed more at the family than the sports-car market. But the car Ford worked hardest on is the Lincoln, frankly aimed at knocking Cadillac from leadership of the luxury market. Longest car on the road (229 in.), the Lincoln looks like a popular version of the Continental, which now becomes the top-priced Lincoln series, has horsepower boosted to 375 h.p., and new weight distribution that makes it handle like a sports car. Says Stylist Walker: "If that Lincoln doesn't beat Caddy...
...gently curving, lazy-S rear-fender lines; all cars are 9 in. longer, 4 in. wider, 2 in. lower, have optional air-suspension ride and a slight horsepower increase to 290 h.p. Two new models: a sporty Impala hardtop and a convertible, both with 280 h.p. to compete with Ford's Thunderbird. Pontiac is just as new, with revamped, rocket-ornamented body, double-barreled taillight and a bigger, 300-h.p. engine...
...sales features were dependability and technical improvements-plus the giddy growth of the U.S. itself. Every new road opened up a new market; every new mechanical advance-hydraulic brakes, balloon tires, steel to replace wood and leather-brought the new buyers flocking to Detroit's door. The famed Ford model T went 19 years without a basic body change. For the Hollywood movie star or Wall Street tycoon who wanted something special, there was the custom-body shop. But even Designer Gordon Buehrig, who styled three classic U.S. cars-the Duesenberg J, the boat-tailed Auburn Speedster, the Cord...
...habit of getting behind the wheel, or on the back seat wearing hats . . ." Not until 1952, when President L. L. Colbert made Virgil Exner, who had worked under Raymond Loewy styling the new eye-catching, postwar Studebaker, director of styling, did styling come into its own at Chrysler. Ford also cared so little for style that it let its out side bodybuilders design the new models, except for the Lincoln Zephyr and the famed Continental, which were largely designed by Edsel Ford, who understood the value of good design but was unable to sell his ideas to Old Henry. When...