Word: forded
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Dates: during 1950-1959
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With nine years' work and $250 million, Ford Motor Co. developed a new car so seemingly sleek that no known Detroit word could possibly describe it. What to name it? Soaring images tumbled from copywriters' brains; contests were held. But to Ford Special Products Division's David Wallace, a most literate carmaker, even the brightest, headiest names in all cardom were far from enough. This was no mere car; it was poetry in motion. And it was to the nation's leading poetess that Wallace went for help...
...Dramatic Flash. What Ford needed desperately, Wallace said at the outset, was a name "that flashes a dramatically desirable picture in people's minds . . . Over the past few weeks this office has confected a list of 300-odd candidates which, it pains me to relate, are characterized by an embarrassing pedestrianism. We are miles short of our ambition...
Happy to help. Poetess Moore forthwith suggested "The Ford Silver Sword" (a rare plant found only in the crater of Hawaii's volcanic Mount Haleakala), also the word Hurricane combined with a series of swift birds-Hurricane Hirundo (swallow), Hurricane Aquila (eagle), Hurricane Accipter (hawk). Slightly alarmed at the Moore deluge, business-wise Wallace warned: "It is unspeakably contrary to procedure to accept counsel-even needed counsel-without a firm prior agreement of conditions (and, indeed, to follow the letter of things, without a Purchase Notice in quadruplicate and three Competitive Bids). But then, seldom has the auto business...
...first freshman boat, Ron Raynolds is cox; Peter Stinton, bow; Tom Oleson, 2; Chris Bayley, 3; Lincoln Ford, 4; Roy Gosse, 5; Nick Carrera, 6; Mike Christian, 7; and Al Keller, stroke...
...Ford Foundation has recently announced grants to the University totaling over $400,000 during the period January through March. In addition, the Foundation has given more than $1 million to four other educational programs in which Harvard is participating...