Word: forded
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Dates: during 1950-1959
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When news breaks, Reporter Pressman roars to the scene in the station's Ford Thunderbird or Chevrolet station wagon, both of which are equipped with telephone and recording equipment. "These give reporting a new dimension," says Pressman. "Local news broadcasting has suffered too long from slavish dependence on wire services. It has its own tremendous advantage of personalization and immediacy...
While Plymouth was pushing ahead of Buick, Ford was giving Chevrolet tough competition for first place, and in hopes of bigger sales, was actually outproducing Chevrolet. In the first two months Ford turned out 286,923 cars, up nearly 48,000 from last year, and some 10,000 ahead of Chevy. Overall, G.M.'s production was 10% under last year. Except for Pontiac and Cadillac, all of its divisions had trimmed production sharply, and G.M. was producing only 47% of the nation's cars v. 53% last year. Automen pointed out that production did not necessarily match sales...
...checked the figures for Wayne County, Detroit's home base and one of the nation's best markets. Last year its January sales were close to the nationwide percentage. In January this year G.M. accounted for only 37% of Wayne County sales v. 53% in January 1956; Ford shot up to 38% v. 28% last year; and Chrysler rose...
...that G.M., still scared by congressional investigations and antitrust threats, was purposely holding down production, few in the auto industry accepted that theory. The plain fact was that G.M.'s conservatively styled new models had not caught the fancy of the public as the more radical styling of Ford and Chrysler had. For this reason, automen thought that G.M. was probably gearing its production a bit closer to sales than either Ford or Chrysler. On the other hand, Ford's and Chrysler's models were selling so well that both were stepping up production to build...
...House groups often admit to a profit, but don't consider this a product of overcharging. They merely "plow back" the money into technical equipment or save it for the next production. Here perhaps the Ford grants for the Houses could be used to advantage. It would not be in the nature of a wasteful subsidy for the Ford funds to cover some of the primary expenditures of House theatricals, thus abating the need both for charging professional prices for amateur production and for selecting a play merely on grounds of potential financial success...