Word: forded
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
Equating obedience to TV commercials with good citizenship may not be the sponsor's conscious goal, but the effect, insisted Hayakawa, is the same. "Hair tonic manufacturers aren't actually trying to agitate the Negroes. Henry Ford was not trying to change the courting habits of the U.S., either...
...Cover) Not since Henry Ford put the nation on wheels with his model T has such a great and sweeping change hit the auto industry. Out from Detroit and into 7,200 Chevrolet showrooms this week rolled the radically designed Corvair, first of the Big Three's new generation of compact cars. Smaller and simpler than Detroit's chromespun standards, the Corvair is like no other model ever mass-produced in the U.S.; its engine is made of aluminum and cooled by air, and it is mounted in the rear. To Chevrolet's folksy, brilliant General Manager...
...Most Interesting Year." The other Detroit compact cars are also firing up great expectations in the marketplace. Next week Ford, rushing up its introduction by two months to catch Corvair, brings out its front-engine Falcon. Late this month Chrysler, advancing its debut from February 1960, bows with its front-engine Valiant...
This is just a prelude. Next spring Ford will roll out a compact Edsel called Comet. In a year Buick, Oldsmobile and Pontiac will come in both compact and regular sizes. All told, Detroit is betting $700 million on these cars-about $150 million on the Corvair, $100 million each for Falcon and Valiant, $350 million for the "bigger" compacts. How well this huge gamble pays off will affect not only Detroit, but automakers and buyers round the world. Says West Germany's Heinz Nordhoff, president of Volkswagen, with some understatement: "1960 will be the most interesting year...
...such stimulation, Chevy itself may pay a price. Some of autodom's biggest wheels reckon that one out of every five compact sales will come out of the standard models of Chevy, Plymouth or Ford. Atlanta Dealer Paul Timmers echoes what many a savvy salesman says: "The compacts are going to give us our Biggest year in 1960, but they will take away sales from our regular line...