Word: forded
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Dates: during 1950-1959
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SP/2 PAUL S. FORD...
...Henry Ford II gripped a steering wheel, nudged General Motors President Harlow Curtice and beamed happily: "It sure looks as if we're going to sell a lot of cars." Lined up behind an outsized mock-up of a dashboard along with four other motormakers last week (see cut), Ford President Ford and G.M.'s Curtice had good reason to toot their horns. As they opened the first postwar National Automobile Show in Manhattan's Coliseum, 8,000 potential customers lined up outside. In the first two days, 70,000 plunked down 90? apiece just...
...times a day. Among the show stoppers: the high-priced cars that will go into limited production this year-Cadillac's $12,500 Eldorado Brougham (output restricted to 1,000 the first year), Pontiac's convertible Bonneville Special (only 2,000, and for dealer use only), Ford's retractable hardtop convertible (about...
Demand for new cars was so brisk that there were already shortages of many models. Henry Ford said that his new Mercury "has stimulated unprecedented customer demand which cannot be met for some considerable period of time despite rapidly increasing rates of production." As a result, Ford was upping its goal from 28% to 31.5% of the 1957 market...
...think we will get something from the Ford Foundation soon," he revealed, adding "This isn't only a guess...