Word: forded
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...terrific year." Around the U.S., Plymouth, Dodge, DeSoto and Chrysler dealers were getting their first 1957 models, and to a man they were wreathed in smiles. For the first time in years, they thought that Chrysler Corp. had a better-than-even chance to cut into the lead of Ford and General Motors right down the line. At a cost of some $300 million for new models, Chrysler was making an all-out effort with its 1957 models to get-back in the thick of the auto race...
With its advanced styling and scheduled $1 billion expansion program, the company thinks it has solved its product and plant problems. Though Chrysler has not released prices yet, it hints broadly that they will be more competitive in 1957, especially Plymouth, which will probably average smaller boosts than Ford or Chevrolet (TIME, Oct. 22). The big remaining problem is still Chrysler's dealer organization. Chrysler dealers have been slow to make attractive deals, hesitate to switch over from old-fashioned high markup on a small number of sales to low markup on high volume...
Watching Chrysler's struggles, Detroit's automen are almost as anxious for success as the company itself. For one thing, topflight competition has always resulted in a bigger overall auto market. For another, both Ford and General Motors are worried about monopoly charges by the Justice Department if Chrysler's percentage of auto sales should slip. Chrysler is determined to set their minds at ease. Growls blunt-talking Edgar C. Row, former boss of Chrysler Corp. of Canada, who took over the No. 2 spot under Tex Colbert last July: "From now on, every s.o.b. who sells...
...other 1957 entries last week: ¶ Mercury, which spent $100 million on design, engineering and tooling, has finally broken completely away from Ford with a new body of its own based on the experimental XM-Turnpike Cruiser. Mercury will be 5 in. longer, 3 in. wider and 4 in. lower than last year's model, is going in for upswept tailfins and higher horsepower, with a boost from 225 h.p. to 290 h.p. in the biggest V-8 engine. Some other changes: a pushbutton automatic transmission control and the auto industry's first air-cushion rear suspension, which...
Thus many retailers genuinely feel that Sunday service, however burdensome, is a necessary and legitimate response to consumer needs. In Chicago, Courtesy Motor Sales President Jim ("World's Largest Ford Dealer") Moran, a Roman Catholic, relies on Sunday deals for 25% of his weekly volume. Says Moran: "It's no sin. As long as saloons are open on Sunday, I don't see anything wrong with selling automobiles...