Word: forded
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Dates: during 1950-1959
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...philosophy of mass selling brought greater sales than ever before to the U.S. auto industry. Dealers who once got markups of 25% now slashed profit margins as low as 3% per car. In the race for the No. 1 spot, Chevrolet turned out 1.8 million cars, edged out Ford by 65,000. But the comeback story of the year in the auto industry was Chrysler. After slumping to 12.9% of the market in 1954, President Lester Lum ("Tex") Colbert poured $250 million into racy new styling, fired up his dealers to get out and sell the mass market. Result: Chrysler...
...loss, but 1955's economy was big enough for everyone. In Ohio the growth was little short of phenomenal. The Cleveland area alone counted nearly $500 million in new expansion. Samples: a $31 million Union Carbide & Carbon titanium plant, the world's biggest; a $30 million Ford engine plant expansion, making Cleveland second only to Detroit in Ford's future...
...hand, dealers' inventories were already the highest in history in December, and some dealers report sales down as much as 40%. Auto production is already being cut, and output will probably drop to 7,000,000 units, 1,000,000 less than in 1954. Says a Portland, Ore. Ford dealer: "We're giving July discounts in the first five weeks. What are we going to do next summer? Sell 'em at cost...
Trial. A termite's-eye view of how U.S. Communists bore a worthy cause from within; with Glenn Ford, Arthur Kennedy (TIME...
December. Time Magazine will name Clare Booth Luce "Man of the Year," Harlow Curtice becomes the new president of Harvard. He will discuss a merger with the Ford Foundation. The Board of Overseers declare that there are no plans for further expansion but Curtice will say "Harvard grows with the nation." The Divinity School will attack Bingo, while Bundy is sent to help Admiral Byrd...