Word: forded
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Dates: during 1950-1959
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This was a feeling shared by many of the largest U.S. companies last week. Ford Motor Co. brought out its new $10,000 Continental (see Autos), and announced that it will spend a thumping $500 million for expansion next year. Opening a new car and truck assembly plant at Mahwah, NJ. ("To knock the socks off competition"), Henry Ford said the company would build a new Mercury assembly plant in Los Angeles, expand research centers for autos and farm implements, build another chassis plant in Michigan...
Among the Ford family the car was known as "Billy's toy." This week young (30) William Clay Ford rolled his toy out for all the world to see. It is the Ford Motor Co.'s Continental Mark II, the 1956 version of the classic Lincoln Continental, which many car buffs consider the best-looking U.S. car ever designed. With his toy, Billy Ford hopes to race past Cadillac and take over as builder of the nation's No. 1 prestige car. Price of the Continental...
...famed predecessor. The body is long (18 ft. 2 in.) and low (56 in.). The spare-tire mount, a hallmark of the old Continental, is now molded into the trunk lid. Under its 6-ft. hood is a souped-up Lincoln engine with an estimated 300 h.p. (because Ford wants to avoid a horsepower contest with other big cars, the exact figures are secret). Automatic transmission, power steering, power brakes and power windows are standard equipment; the sole optional feature is air conditioning. To preserve its elegant finish (two double coats of lacquer, triple-thickness chromium plating), each Continental will...
...Ford hopes that the new Continental will become as famed as the original, which was first styled by Edsel Ford and custom-built as a personal car. On a trip to Florida Edsel got so many requests for a car like his that he put the Continental into production in 1940. Though Ford collected dividends in prestige for the 5,322 Continentals it built, it lost money on every car. When the company skidded into the red after World War II, it stopped making them. Three years ago, after Ford moved solidly back in the black, Benson Ford proposed that...
...buyer was Argentina's ex-Dictator Perón, whose new blue Continental was shipped a month ago. Quipped Billy Ford: "Whoever ends up with that car will probably be the real boss of Argentina...