Word: forded
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Dates: during 1950-1959
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...spite of Hutchins' brilliant-and often controversial-contributions to U.S. higher education, Chicago was suffering from some major aches when he left (to become associate director of the Ford Foundation). The campus was in danger of becoming an island in a sea of slums, and the whole area was plagued by one robbery and mugging after another. The university was also running in the red: except for a couple of years during World War II, it had not balanced its budget since 1938. Most ticklish problem of all was the fact that Hutchins' famed B.A. degree, given whenever...
...Columbia) has more than its share of brutality: fires, murders, fist fights, stampedes. This time Eddie is a crippled, scheming cattle baron, the husband of beautiful, scheming Barbara Stanwyck. They have a sweet, innocent daughter (Dianne Foster) who would like to play bridle & groom with an upstanding horseman (Glenn Ford). But what will daddy say? Nothing much, since empire-mad Robinson is so dumb he doesn't even know that his wife has been inspecting the hay at close quarters with his brother (Brian Keith). Relatively unscratched at the end are Good Guy Ford and Starlet Foster, who plays...
...Bargain Hunters. Some dealers charged their troubles to bootlegging or the race for first place between Ford and Chevrolet rather than to their own lack of sales enterprise. Denver Chevrolet Dealer Bud Viner blamed his average $275 discount on bootleggers who take advantage of Denver's freight rate ($150 from Detroit) to bring in cars by tow. Said he: "There are more new cars on used-car lots in Denver than in new-car dealer showrooms." But the big reason for price cuts was that buyers became accustomed to them in the last year...
...Chicago, big-volume Stallworth Motor Co. came right to the point with prospects, offered a $2,495 fully equipped Customline V-8 Ford for a flat $2,000. Another dealer offered the $4,937 Lincoln Capri at an $800 discount. In Dallas, Los Angeles, Cleveland and Seattle, Plymouths were going at up to $200 off list, Pontiacs up to $500 off, DeSotos up to $700 off. Exceptions in the price war are Ford's Thunderbird. the big Chryslers, the new torsion-bar Packards (just going into production), and Cadillac...
Actually, the price cutting was evidence less of overproduction than of a significant change in salesmanship. Dealers have found that they can make more money by discounting and boosting volume than by insisting oh full price. One Atlanta Ford dealer, who averaged 125 sales a month last year, is now selling at the rate of 175 cars a month. Half of the cars are selling at profits of only $100 to $200 each. He expects to boost his volume to 250 a month by March. Said a Southern Buick dealer, who offers a $300 discount on the Special: "For profit...