Word: forded
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Dates: during 1950-1959
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...evening last March, Francis Carlson ("Jack") Reith, general manager of Ford of France, went to an American Embassy dinner in Paris and found himself sitting next to Henri-Thèodore Pigozzi, managing director of Simca. France's third biggest automaker (after Renault and CitrÖen). The two started talking shop, found that their ideas about France and about automobiles were remarkably similar. This week the meeting of their minds gave France a new industrial giant. French Ford stockholders voted to merge their company with Simca, making the new company second in size only to the nationalized Renault...
...Place to Grow. Ford of France had good reasons to merge with Simca. Until two years ago French Ford was in trouble. The first postwar model of the Vedette, its bestseller, was brought out in November 1948 with a 67-h.p. engine* that proved underpowered for the weight of the car. It sold well until the sellers' market disappeared. Then French Ford began to lose money. Jack Reith and a team of experts were sent over from Detroit early last year to put the company on its feet. They cut labor and materials costs, produced 20,338 passenger cars...
Target: 700 Cars a Day. Reith convinced U.S. Ford, which owns 55% of the French company's stock, that it would be best to merge with Simca. This gives Simca Ford's 60-acre plant at Poissy, eleven miles from Paris, with 4,500 workers and 3,000 machine tools, plus its own 55-acre plant at Nanterre, with 9,000 workers and 3,200 machines. Production next year is scheduled at 500 Aronde and 200 Vedette passenger cars a day, about 40% of the French market. The new Vedette so impressed foreign dealers that the Belgian distributor...
...Ford Foundation's Fund for the Republic announced the appointment of a new consultant: Elmer Davis, 64, best-selling author (But We Were Born Free), veteran radio newscaster, wartime chief of the Office of War Information...
Such veterans as a 1906 Model K Ford, a 1923 Kissel and a 1925 Alvis made each lap with ease. As far as the spectators were concerned, they were merely pace setters. The crowd was all with Tusek and his scorched, drum-nosed Steamer. Desperately, he got up at dawn each day to tinker with new fuel mixtures. Somehow he managed to keep up with the pack...