Word: forded
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Dates: during 1950-1959
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...FORD OF CANADA has done even better than its U.S. big brother so far in 1954. It has not only pushed ahead of Canadian General Motors in the low-priced field, but also in percentage of the total auto market. Totals: Ford, 53,508 cars and trucks, up 37% to 40.9% of the market; G.M., 50,945 cars and trucks, down 18% to 40.5% of the market...
...FIGHTERS are being -equipped with new 20-mm. cannon that can fire explosive shells faster than the standard (1,200 rounds per min.) .50-cal. machine gun. The new weapon, which fires cartridges by electricity instead of the usual mechanical hammer, was developed by Ford and Illinois Institute of Technology engineers from World War II German plans, is now being mass-produced by General Motors' Pontiac Division...
...trouble is that industry frequently waits until it is in trouble before worrying about its reputation. Said Public Relations Man Earl Newsom, who numbers Ford, Jersey Standard and American Locomotive among his clients: "Businessmen are so preoccupied with the notion of making and selling things that they often fail to recognize developing public-relations problems until it is too late...
Many years back, for example, when Manhattan's Carl Byoir took over the Libbey-Owens-Ford plate-glass account, he got architects to plug for more glass in houses, had a book written on glass, encouraged automen to stress the safety features of more visibility (and more glass). By increasing the overall use of glass, Byoir helped boost sales of his client...
...advertising or a task for a gladhander. They appoint incompetents (of which the field is full), and assign them a spot so far down on the table of organization that they often have no knowledge of what the company is planning-or why. Such public-relations-minded companies as Ford, G.M. and Lockheed long ago learned that their top public-relations men must sit in on policymaking decisions to keep the public informed...