Word: forded
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Dates: during 1950-1959
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...disappear, but its market, too, may shrink. While working on their compact car, the Big Three are gambling on continued demand for bigger, flashier cars by planning 1960 models that are longer, lower and wider-with new fin treatments. G.M.'s cars will be completely done over; the Ford, Edsel and Mercury will also be completely redesigned; while Chrysler is planning changes, its main emphasis will be on new interiors...
...lines will be hard hit by the approaching battle of the compact cars. Their sales, which were 37% of all sales only four years ago, last week were down to 25%-and still slipping. Most experts expect the new compact cars to occupy the spot once held by the Ford, Chevy and Plymouth before they got big enough to push out the medium-priced cars...
...will have one great advantage that the Big Three cannot match: his low break-even point. He can turn out considerably fewer cars than now and still make respectable profits. In its last fiscal year American Motors netted its $26 million profit on sales of only 169,000 units. Ford and Chrysler together, on the other hand, sold 1,429,000 cars in the first nine months of 1958-and lost $61 million between them. Romney can also count on financial backing from his Kelvinator appliance division, which he has thoroughly overhauled; Kelvinator sales are up 18.7% over last year...
...Ford Foundation gave $2.8 million to the School of Education recently. About $1 million of it will be used for fellowships, while another $1 million will finance studies in education...
Labelling the Ford grant "a dramatic action," Francis Keppel, Dean of the School of Education said that the grant's size would make possible long-range planning. He stressed the need for "more imagination in the recruitment, training and use of the ablest persons for work in the schools...