Word: forded
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Dates: during 1950-1959
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Fifth Place. Rambler has done so well that it is in fifth place in U.S. auto sales (after Chevrolet, Ford, Oldsmobile and Pontiac); its share of the market has risen from 1.6% to 6.2% in two years. This week it made its 20th successive increase in production in 1½ years. Yet the public is still ordering Ramblers faster than American can produce them. Romney is in the midst of a $10 million expansion program that will lift the company's capacity to 440,000 cars a year...
...sales and profits have spurred the Big Three to ready their own compact cars. General Motors is pressing its suppliers in hopes of getting into pilot production in May, is expected to be the first to introduce its compact car, a rear-engine job, in August or early September. Ford's economy car is scheduled for December introduction, Chrysler's for February, although both are considering bringing out their cars on a small scale in the fall to take the edge off G.M.'s lead...
...tentatively planning to call its compact car the "Invader." Both Ford and Chrysler, unknown to each other, had tentatively decided on the "Falcon." When they found this out, they had an amiable discussion; now Chrysler is thinking of giving Ford the bird and finding another name...
...call the Rambler "the most reliable car since the model T." Others take their pleasure in less rhapsodic praise. Women like it because its compact size (15.9 ft. long, 6 ft. wide, 108-in. wheelbase v. 17.3 ft. long, 6.4 ft. wide, 118-in. wheelbase for the standard Ford) makes it easy to handie in traffic, easy to park. The Rambler's unitized frame construction, in which body and frame are welded into a single unit (Ford, G.M. and Chrysler will also use this construction in their compact cars), eliminates most of the rattles and squeaks that often occur...
...same price, so it compromised. To cash in on the trend, it brought in cars from foreign companies in which the Big Three held big stock interests. General Motors imported the West German-made Opel and the British-made Vauxhall; Chrysler brought in the French Simca, Ford the English Prefect, Consul, Anglia. Since 1955, the Big Three have hiked imports of these foreign cars from 2,100 a year...