Word: forded
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Dates: during 1950-1959
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...Histoire du Soldat in 1918, and orchestras have beefed up their percussion sections to four or five men. To mount last week's concert, Price had to rent some of his gaudier noisemakers, but one favorite set of instruments he already had on hand: the eight Ford and Chevrolet brake drums that he picked up two years ago in an automobile junk yard. Still missing from the ensemble's instrument list: the jawbone...
...seriously considering producing an economy-size Edsel for the 1961 model year in addition to the compact car. It already has clay-model prototypes of a conventional-size Edsel and a compact Edsel. The compact Edsel would be a slightly larger version of next fall's compact Ford, might be brought out under another name in 1961 if Ford decides to continue producing the standard Edsel. The small Edsel or its counterpart could take the place of cheaper Ford six-cylinder cars, fill the gap between Ford's small car and its more expensive models, e.g., the Fairlane...
...Ford's announcement is sure to put pressure on competitors to announce definite plans for a small car. Only the day before the Ford announcement, Chrysler President Lester ("Tex") Colbert revealed that Chrysler has already spent $40 million to develop a six-cylinder small car with a 105-110-in. wheelbase. With a slap at Chevy's rear-engine small car, Colbert said the engine in Chrysler's car will be in front, "where it belongs." But Colbert emphasized that Chrysler will not decide whether to produce its cars until "late summer," added that he would withhold...
Paper Tent. Paper camping equipment, which campers can use for a season or two and then discard, was put on the market by Corporate Research, Inc. of Ann Arbor. Ford Motor Co. dealers will promote the disposable camping equipment with their sales of station wagons, figure that many a family can be tempted to undertake camping for a low-enough investment. Price for four sleeping bags and a tent to sleep two adults, two children...
...fiercely competitive trade with big risks, small profit margins and notoriously old-fashioned business methods, the launching of new firms is rare. Said one intrigued bystander about the Knopf-Haydn-Bessie venture: "[It is as if] the presidents of General Motors, Chrysler and Ford left their jobs to start an automobile company." Said one publishing bigwig, who lunched with Random House Boss Bennett Cerf a week ago: "When the rumor came up, Bennett's face was a real study...