Word: forded
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Dates: during 1950-1959
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More and more companies are realizing that the trend to multiplicity has gone too far. The cut in 1959 auto models is a prime example: Ford dropped from 71 to 54 models, dropping eight Edsels (see Autos); General Motors cut back from 82 to 73 models, has reduced the number of basic body shells this year from three to two. General Electric's Hotpoint Co. Division is cutting its TV models by 50% for 1959, and Motorola is offering 15% fewer 1959 TV models. Norge, which got an early start this year by cutting its washer and dryer models...
...Ford brought out its 1959 Edsel this week with a face lifting, but it carefully redesigned the whole selling pitch for its one-year-old youngster. Instead of competing with medium-priced cars, as originally planned, Edsel is now aimed at the low-priced buyer. Ford switched Edsel's price range from last year's $2,300-$3,489 to $2,320-$2,807 by dropping two of last year's higher-priced models (the Citation and the Pacer), thus bringing Edsel down into the price range of the top series of the Big Three...
...production last week reached 69,599 units v. 45,387 the week before, and prospects are for a production of 75,000 this week. Production was still held back by wildcat strikes at General Motors, but other carmakers hiked schedules. Chrysler hopes to increase production 15% this week. Ford's Mercury-Edsel-Lincoln division plans a 40% hike, and Studebaker-Packard scheduled a 50% rise; with Ramblers running off the line at an alltime peak, American Motors raised schedules...
Cars were selling well. Buick announced that it has received more than 100,000 new car orders from its dealers, almost two-thirds of which have already been sold. Ford announced that its dealers sold 27,000 new Fords on introduction day alone, and Pontiac reported sales and confirmed orders of more than 20,500 during the car's first three days on the market. Buoyed by orders for 72,400 Ramblers so far this year, American Motors made plans to turn out 100,000 Ramblers by the end of December, almost double the total turned...
...large portion of Kirkland House's Ford Foundation funds for this academic year will be used to finance a number of "small, student-faculty" dinners. They will be organized around the three large areas of study, rather than the various departments, according to Charles H. Taylor, Master of Kirkland House...