Word: forded
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Dates: during 1950-1959
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WHEN Detroit launched its 1958 models last November, TIME told of the hoopla and hope that attended their introduction in a cover story on Ford Vice President and Style Chief George William Walker, whose smile was as brightly gleaming as the chrome on his cars. But by May. when sales and production turned increasingly sour, so did the faces in Detroit as chronicled in a second cover on the industry's Big Three. With a clink of tools and a clash of cymbals this week, the production lines start up for 1959's new models-cars whose appeal...
...line with a clatter came the first 19595. Buick was slated to start first; four Chrysler divisions-Dodge, De Soto, Chrysler and Imperial-planned to tailgate close behind. Chevrolet and Plymouth were both to close out their 1958 model runs, quickly move new dies into place for 1959. Only Ford held aloof, will produce 1958 Mercurys, Fords, Lincolns and Edsels through August...
...Chrysler Corp., whose January-July production plummeted from 832,122 last year to 370,359 this year, will get into the small-car boom by marketing the French Simca. Chrysler bought a "substantial interest" in Simca, including Ford Motor Co.'s 15.2% of stock. The Simca, which looks like a kissing cousin to Renault's fast-selling Dauphine, last year almost tripled its U.S. sales to 5,766. Its major models range from the 57-h.p., four-cylinder, 96-in.-wheelbase Aronde, priced at about $1,700 in New York, to the 84-h.p., eight-cylinder...
...last year to 2,574,566 this year, six-month sales have gone down at a much slower rate, from about 3,000,000 last year to 2,300,000 this year.) If a strike is called, union plans are to strike one company (most likely candidate: Ford) in hopes that it will buckle and the others will have to follow...
...Ford and Chrysler still show no signs of breaking their united front, have informally agreed that all will close down if one is struck. While the U.A.W. would undoubtedly cry "Lockout!", the companies have legal precedent, of a sort, on their side.* The companies contend that the U.A.W. cannot afford a strike because unemployment and lagging dues have held the union's strike-war chest at $37.8 million, enough for only six weeks of benefit payments in an industry-wide walkout...