Word: forded
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Dates: during 1950-1959
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Network officials lay much of the blame on the obvious scapegoat: the recession. Late in hitting television (billings were actually up 13% for the first five months of 1958), the recession is now making many a sponsor juggle his advertising dollars, e.g., both Ford and Chrysler are cutting TV expenditures. In addition, some sponsors seem to be disenchanted about the selling power of even top-ranked shows. Chrysler is killing Climax!, and General Electric is switching from Cheyenne, a front-runner in most Nielsen ratings last year, to the new drama Man with a Camera (who uses G.E. flashbulbs...
MODEL T-BIRD FORD with body of family Fairlane 500 and elongated racy roof of Thunderbird will hit market this fall. Price: $100 to $200 more than Fairlane 500, or about...
...central character, played by John Colicos, is King Leontes, who unjustly believes himself cuckolded and proceeds to wreak his jealousy on everyone around, even defying the oracle of Delphi. Of Shakespeare's three great studies of jealousy--Leontes, Othello, and Ford--this is the most realistic. Leontes is a neurotic with high blood pressure and fits of paranoia. Whereas Othello's jealousy builds up in a steady crescendo, Leontes' bursts out in white heat at the outset and, feeding on itself, stays at the same level...
STUDEBAKER-PACKARD reportedly will drop Packard from production because slow sales held output in past six months to mere 1,546 cars. It is expected to concentrate on small cars that will be low-powered (starting at 92 h.p.) and 3 ft. shorter than Ford, Chevy or Plymouth...
Half a dozen other big companies also reported second-quarter earnings last week. As expected, steel and autos were still in rough shape. Lukens Steel reported sales down 17% (to $51 million), profits off nearly 50% (to $3,000,000) for the first six months of 1958. Ford Motor Co. was even worse off. Its earnings dropped 77% to only $22.7 million in 1958's first quarter, thus failing to earn the 60? dividend. Last week the company gave stockholders more bad news. It cut its dividend to 40? per share, raising speculation that it might have...