Word: forded
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Dates: during 1960-1969
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...Dean Ford has established a new five-man committee to review Harvard University's existing athletic facilities and report on the need for possible major additions to them...
...formation of the new committee, expected to report to Ford in the spring, could speed the construction of a new indoor athletic complex for Harvard...
...Saunders, W., copy writer 419 2100 380 1060 Shields, E., sales rep. 269 1722 224 1200 Smith, R., Harvard B. School 536 2016 350 2250 Souza, L., teacher 148 1008 154 1392 Thayer, S., Harvard stud. 232 1728 310 1500 Onora, Oneill, teach. fellow 576 1289 344 950 Ford, J., teacher...
...economy theme is just as pronounced in the Javelin ads. Aimed at the burgeoning youth market, they tackle Ford's successful Mustang head-on with the pitch that the Javelin, while similarly priced (about $2,500), offers such values as contour bumpers, bigger engines and more leg room. To dramatize the car's jumbo gas tank (19 gallons v. the Mustang's 16), one television commercial shows a gang of toughs-"Hey hood, look at the hood!" their leader shouts-siphoning petrol from a parked Javelin. A magazine ad goes even further in highlighting the Javelin...
...Ford Division's advertising chief, John Morrissey, professes to welcome the Javelin campaign, insists that "I'll take all the Mustang exposure I can get." Nonetheless, other Ford executives have made no secret of their unhappiness with Wells, Rich, Greene, particularly over a statement by the agency's blonde president, Mary Wells, that the American Motors campaign was directed at people who "think that Detroit is fleecing the public...